AI Girlfriend Statistics 2025: Prevalence, Demographics & More

HeraHaven is a leading AI girlfriend and boyfriend app, launched in July 2024 and has already attracted over 1 million users. In this article, we highlight key usage statistics and engagement metrics.

Key Takeaways

• Interest is booming, Google search traffic for 'ai girlfriend' and 'ai boyfriend' since 2023 is up 700% (2025)^[4]
• 1 in 4 adults worldwide report to have already flirted with an online AI-powered chatbot (2025)^[2]
• The US is the biggest user at 65%, followed by the UK at 16%, and Canada at 8.5% (2025)^[1]
• 80% of users identify as male, and 20% as female (2025)^[1]
• The 18-24 age demographic compromises nearly 40% of users (2025)^[1]
• Conservative estimates project the AI companion market to reach $2.6 billion by 2031 (2025)^[3]

Interest

• Interest is booming, Google search traffic for 'ai girlfriend' and 'ai boyfriend' since 2023 is up 700% (2025)^[4]

Demographics

• 80% of users identify as male, and 20% as female^[1]

• The 18-24 age demographic compromises nearly 40% of users (2025)^[1]

• The US is the biggest user at 65%, followed by the UK at 16%, and Canada at 8.5% (2025)^[1]
• Australia and New Zealand users are at 4%^[1]
• The US states with the most users are:^[1]
  • 12.21% — California
  • 7.93% — Texas
  • 6.93% — New York
  • 5.36% — Florida
  • 4.75% — Illinois
• The US states with the least users are:^[1]
  • 0.14% — Vermont
  • 0.16% — Arkansas
  • 0.17% — Wyoming
  • 0.17% — Montana
  • 0.19% — North Dakota
• The UK cities with the most users are:^[1]
  • 9.52% — London
  • 4.54% — Birmingham
  • 3.15% — Manchester
  • 1.62% — Glasgow
  • 1.40% — Southwark

Preferences

• The ethnicity preferences when creating characters are:^[1]
  • 48.67% — Caucasian
  • 17.08% — Asian
  • 12.88% — LatinX
  • 8.69% — Indian
  • 8.28% — Arabic
  • 4.40% — African
• The mean length of a relationship with an AI character is 4 days with 72 messages exchanged^[1]
  • Sidenote: The reason this figure might seem low is we've noticed that users build a relationship with one main character, and then create multiple short relationships with other characters from time to time
• The longest running relationship with an AI character sits at 2 months and 27 days with over 4000 messages exchanged^[1]

Contact

Should you have any questions about the stats presented on this page, please contact press@herahaven.com.

References

1. HeraHaven Internal Data from 2025
2. https://world.org/blog/announcements/love-age-ai-over-1-in-4-admit-flirting-with-bot-record-breaking-world-survey-shows
3. https://www.verifiedmarketresearch.com/product/ai-girlfriend-app-market/
4. Google Trends Data from 2025